Augusta Magazine: A Thriving Vine
“For Vinea Capital’s Allan Soto, serving others is where his passion lies. That’s at the heart of his latest business venture, ABLE Kids, which provides therapy to young children with autism.
But he wouldn’t have gotten to where he is today without a whole lot of Wendy’s cups.
In 2006, Wendy’s had a drink cup promotion with AirTran. Customers could collect cups to earn a free one-way or round-trip flight. Soto, then living in his hometown of Miami, thought, “This could be a business.” So, with a few friends, he started gathering discarded cups from Wendy’s dumpsters, packaging and then reselling them…”